8 Easy SEO Tips to Super-charge Your Lifestyle Brand in 2018
Have you ever applied the words “Build it and they will come” to your lifestyle brand? Then you know it doesn't work!
In this post I want to tell you about 8 easy SEO tips that could help your lifestyle brand to rank in search engine results this year, getting more people to see what you do.
After all, I’ve made the same mistake more than twice of designing a product I thought was good (rather than focusing on what the customer wanted), then failing to really tell anyone it existed. It was a recipe for sorrow, disappointment and lots of leftover stock. I don’t want that for you.
So if you’ve already got a really good lifestyle product or lifestyle brand and you want to know how you can get it seen and make more sales, that’s where SEO could help you.
I’m not an expert on SEO tips, but I am an avid reader and I’m all for the creative guy. I’ve scoured authority sites Moz, Yoast, Backlinko and Neil Patel, found some common themes and translated them into easy SEO tips that creative types can actually take action on. Why not try working on one of these ideas a week for the next few weeks?
Read on for 8 easy SEO tips to get your lifestyle brand found in 2018.
1. Find the best keywords for your lifestyle brand.
Every day people are searching for a ton of things that they type into Google. If you want Google to find your pages you need to know the words that people are searching for and use them in your web copy.
So how do you know what words people are actually using when they search?
You use a keyword tool, and all over the internet you’ll find tons of them, some paid and some free.
The two tools that I personally like the best are Ubersuggest and Longtail Pro and I like them because they’re fast and easy for a non-tech person like me. Look out for a tutorial coming soon on how to use them both.
The best keywords are things that describe your product well, have a high search volume but aren’t used by so many people that you’ll never get found with them (that’s called ‘competition’).
The best keywords are actually a collection of words, called a ‘long-tail keyword’. For example if you make bespoke jewellery and you use the word ‘necklace’ then there might be lots of people searching on it but it’s so common your necklace won’t rank above the bigger brands in Google search results.
If, after having done your keyword research, you find the phrase ‘sterling silver pendant necklace’ has a decent volume of searches and isn’t too competitive, this kind of long-tail keyword is the one to go for.
Write in a natural way and build well-researched keywords into your titles, headlines, url’s and especially blog posts to help your brand get found.
Make sure your keyword is in your title and the first 100 words of your first paragraph. If you’re really clever, try to get more than one keyword in your title tag, as long as you still sound like a person and not a robot. The days of keyword-stuffing are long gone.
TAKE ACTION: Head to Ubersuggest and start to research keywords. It's free and easy to do. Aim for words with a higher search volume and a lower competition rating of around 0.4.
2. Write amazing content
Once you’ve found some epic keywords related to your brand that are being searched on, it’s time to craft content for your blog that is AMAZING.
For me, the best content teaches me something I need to know, is inspiring and helps me to actually take action and make progress. If you can spark readers to an emotion, then that’s even more effective. They’re more likely to share and recommend.
Make content customer-focused. What do your customers need help with? What questions are they asking you? What are they interested in? Write about the topics you found people were searching for in your keyword research.
When you write really good, customer-focused content that gets straight to the point, people want to stay and read it.
SEO authority Brian Dean from Backlinko reckons that long content (at least 1800 words) is actually much more shared and read than a short 300 word post. It ain’t like the old days. It’s all about quality now, not reams and reams of poor content stuffed with keywords.
The result of amazing content is that people stick around instead of bouncing straight off your site when they’ve just arrived. And Google notices that. It starts to rate your content as quality, and being quality will give your site a boost in rankings.
TAKE ACTION: Brainstorm a list of content ideas that you know will truly help your customers and bring them amazing value. Read this if you're short on inspiration.
3. Put keywords and numbers in meta descriptions and titles
When your list of search results comes up in Google, under the heading you’ll see a description of what the page is about. This is called a ‘meta description’.
If you have written a meta description for your page that grabs people’s attention, and matches their intent when they started the search, they’ll want to click on it.
Numbers in titles and meta descriptions still help massively in 2018 when trying to get someone to click. Like ‘8 ways to super-charge your lifestyle brand in 2018'.
Just like your amazing content, when Google sees lots of clicks on your page, it marks you out as someone providing quality and boosts you up through the rankings.
TAKE ACTION: Google some of your pages and see how your meta descriptions look. Would you click on them? Do the same with your competitors and see what you can learn. Then start digging into meta descriptions in the back of your website or blog. Make them fun to read and put in keywords. Read my full post on writing meta descriptions here.
4. Think about search intent
Google is clever and it likes quality. So when people search it’s looking to provide the very best answer to the search query. That’s the one it’s going to rank at the top.
When you type a query into Google, it looks at all kinds of related terms to try and understand what is was the searcher truly wanted. You can find them at the bottom of the page.
For example I put the term 'bespoke jewellery' into Google, scrolled down to the bottom of the result and here's what I saw.
It looks like when people search for 'bespoke jewellery', they're also really interested in finding the location of the business too. Make sure then that you work that into the content that you write. The search results revealed people didn't just want to find bespoke jewellery, they really cared about WHERE they found it.
TAKE ACTION: Google some of the keywords that you've found and see how related searches bring up the added dimension of intent that the searcher had. Now write a post using this info.
5. Get people to link back to your post
Did you know that if your web page has solid backlinks, that’s a massive factor in Google’s ranking? If you've never heard of a 'backlink', here’s what it means.
Say for example that you write a post about making leather handbags on your blog. I read it and I like it, so when I’m writing my own post I decide to link to your post. You have a backlink.
In other words, you have someone else linking back to the post that you wrote on your site.
In their brilliant learning centre, Moz describes backlinks as votes of confidence. It’s like one site vouching for another and saying that it’s good and is has a positive effect on showing up in search. If a big influencer or trusted site is linking back to you, that’s the best of all.
Question is, how do you get backlinks? Here’s another great idea I found on Backlinko.
Google the top ten blogs in your niche, for example ‘top 10 jewellery blogs’ and see what comes up. Are there people in your niche who you can contact who might like to read and share your post? Get in touch with them, make friends on Instagram, other social or over email, and when the moment's right, ask them to share your post.
TAKE ACTION: Make a list of the top ten blogs in your niche. Who are influencers that you could reach out to on social media? Don't start right at the top. Go mid-level and work your way up over time.
6. Look good on every device
It’s self-explanatory. Everyone’s on the phone and tablet. Your site needs to look good everywhere and load fast everywhere because Google has started to use loading time as a ranking factor as well as whether the site is HTTPS secure.
TAKE ACTION: If you can delegate this job to a techie, do it. Send them an email about HTTPS and loading times and get back to the making designing and packing. It's important, but it might not be a job you need to do.
7. Short, sweet url’s
A url is the address of a website page. If you want to rank in Google in 2018 you need yours to be short, preferably with a keyword or perhaps your brand name in it.
So here’s an example of a rubbish url - ’15-fresh-content-marketing-ideas-to-promote-your -handmade-business-in-2018’
And here’s it’s better alternative - ‘Content-marketing-handmade-business’.
Keep it simple and use hyphens-to-separate-words-out.
TAKE ACTION: You can set url's yourself when you create a new blog post. Take out words like 'to', 'and', 'a' and boil things down to basics and keywords.
8. Mix it up with emotional content
Sometimes I like throwing all the rules out of the window. Keywords and research are great for SEO, but when you’re trying to build a brand you’re also building a story.
When was the last time you learnt a hard life lesson or had some big news to share about your brand? Write it up with emotion and publish with your brand name in the url. Other people will be able to learn from the things that you share and you'll be able to help establish your brand and what you stand for at the same time.
TAKE ACTION: The stories that people don't tell about themselves are usually the most interesting and affecting. What have you got to share that could be a huge benefit to someone else?
And now it's over to you.
Does this post help you to feel like you can start using SEO to boost your lifestyle brand? Which of the ideas above are you going to try first? Let me know in the comments .